Marketing Strategy Review | Marketing Campaign Development

We will review your current marketing and/or communications strategies, compare and contrast with your business goals, and suggest a strategy to move your business forward along with step-by-step components for implementation. This campaign may include:

• Overall Marketing Plan
• Developed for one year with multi-year option to extend, this plan will include all client objectives and goals with a detailed, outlined approach and components tied to each individual goal. Collateral, communications, events, and training will all be addressed.
• Included Deliverables:
• Annual budget
• Communication Campaigns
• Client Feedback and Engagement Mechanisms
• Community Outreach planning (local, regional, national)
• Publicity and PR deliverables
• Seminar Marketing
• Advertising suggestions and campaign development
• Brand development (including media placement and partnerships)
• Social Media Profile development
• Event Calendar (what to attend and what to deliver)
• Collateral to support all above initiatives
  
  
• 3, 6, or 9 month Supplemental Marketing Campaigns
• Marketing collateral refresh or reinvent
• Suggestions for new approaches, including social media outreach, networking opportunities, new niche markets…and the support for each approach
  
  
• Website audit and suggestions:
  We will review your current site and suggest changes to navigation, design elements, new features and page

• Client interviews
  We will develop a list of questions (to meet your approval) and conduct a series of focus-group type meetings with clients alone or as a group, in person or by phone, to determine what is working and not working from a client standpoint. We can turn these client interviews into:
  • Strategy suggestions for you (compiling all results and creating next steps)
  • Case studies for marketing/publicity
  • Marketing tidbits (quotes for newsletters, brochures, websites)
  • Training Sessions (developed from client suggestions)
    
    
• Special Projects
  We can step in and execute a turnkey project (ie new product launch, new campaign for a niche market) from start to finish, including timelines, strategy development, project listing and management, and team coordination
  

• Marketing Team Development and Training
  Through a strategy review and marketing audit, we can develop a marketing plan, implement first steps, and then work with current staff to get them quickly up-to-speed and expert in taking the next steps for the ongoing maintenance of the marketing strategy. With 15 years of managing teams and developing talent, we have skills specific to training junior staff and can develop programs that lend themselves to turnkey management.